2020 Koenigsegg Suv

2020 Koenigsegg Suv

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Koenigsegg won't build an SUV, but it will build a high-riding sedan

The Swedish hypercar-maker is, like McLaren, one of the few premium marques not interested in sport-utilities

Jan 08, 2021 • May 19, 2021 • 1 minute read • Join the conversation

Photo by Koenigsegg

Koenigsegg will not stoop to the low some other carmakers have by building a watered-down version of its cars for mass consumption — that is, a "high-performance SUV."

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As many supercar-makers will tell you these days, building an SUV bolsters sales of higher-end products, which don't sell in large volumes. Of course, the adverse affect of building an SUV is it arguably diminishes the brand's enthusiast image in favour of appeasing buyers.

Koenigsegg has just ventured into four-seater territory with its new Gemera, but CEO Christian von Koenigsegg says that's as far as he's willing to go when it comes to mass-market practicality, according to a recent interview with YouTuber Misha Charoudin .

Koenigsegg "has never been a great fan of SUVs" because he likes "sporty behavior" while driving. According to Christian, the idea of a performance SUV is an oxymoron, and he thinks car manufacturers are building these vehicles with bad vehicle dynamics and then trying to fix it after the fact.

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Abstaining from building an SUV also means the brand will be missing out on a chunkload of cash, however, but there's a plan for that as well, one that involves tapping a different market supercar people just can't get enough of — Safari cars.

Koenigsegg says he would rather turn the Gemera into an off-road-capable monster that could speed across sand dunes, but still offer good performance on-road. Whether or not that decision is actually in the cards for the brand remains to be seen, but we've been surprised by the Swedish brand multiple times, and we wouldn't put it past them.

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2020 Koenigsegg Suv

Source: https://driving.ca/auto-news/news/koenigsegg-wont-build-an-suv-but-it-will-build-a-high-riding-sedan